Facebook Inc. is the largest social networking website in the world. This market position aligns with the company’s mission statement and vision statement. The corporate vision statement describes the business condition that the company wants to achieve. Facebook’s vision statement guides employees in focusing their efforts. The corporate mission statement identifies the primary aims and actions needed to reach the vision. Facebook’s mission statement determines the strategies and tactics to grow and develop the firm. Through consistent focus on the mission and vision statements, Facebook Inc. ensures its leadership in the global market for online social networking service.
Facebook Inc.’s mission statement gives specifics of what the company intends to do as the world’s leading online social media business. However, Facebook’s vision statement requires specification to provide a guide for the firm’s human resources to support global business expansion and diversification.
Facebook’s Vision Statement
Facebook’s vision statement, based on the company’s social media service offering, is “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” This vision statement shows that the business is not just an online social networking site. Instead, the company is established to facilitate valuable communication among individual users. Facebook’s vision statement has the following main components:
- Global market
- Facilitation of communication among friends and family
- Tool for discovery
- Tool for self-expression
The “global market” component of Facebook’s vision statement is based on the company’s specification of “people” as users, indicating everyone around the world. The vision statement also shows that the company sees itself as a facilitator of communication among friends and family. Moreover, Facebook Inc. aims to be a global discovery tool through information access. In addition, the company aims to make its online social networking website a global tool for self-expression. These components of Facebook’s vision statement push the company to grow internationally to maintain its leadership position in the global social media market.
Facebook’s Mission Statement
Facebook’s mission statement is “to give people the power to share and make the world more open and connected.” The company focuses on making its social networking web site an important part of individual users’ lives. The following are the significant components of Facebook’s mission statement:
- Empowering people
- Enabling sharing
- Connecting the world
The “empowering people” component of Facebook’s mission statement signifies the company’s goal of making its online social networking service practical for users to become more capable online. The mission statement shows that this capability is in the form of enabling users to share pieces of information. Such information may be in the form of texts, images, videos, and other file types. The mission statement further indicates that Facebook Inc. has the goal of connecting the world. A connection is created each time users become “friends” on the social media website.
Facebook Inc.’s Vision & Mission Statements: Analysis & Recommendations
Facebook Inc. released an official mission statement that is actually a combination of the company’s vision statement and mission statement. The wording of the official mission statement indicates that it also contains Facebook’s vision statement. Thus, it is recommended that Facebook Inc. must separate these statements to make it easier for investors and employees to understand the company’s strategic direction and goals. Another recommendation is for the company to include diversification in its vision and mission statements. Diversification is relevant, considering that Facebook’s intensive growth strategies include diversifying the business by offering other services, such as through Instagram and Oculus VR.
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- Facebook Inc. Form 10-K, 2015.
- Facebook Inc. Investor Relations – Resources – FAQs.
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- Kirkpatrick, S. A., Wofford, J. C., & Baum, J. R. (2002). Measuring motive imagery contained in the vision statement. The Leadership Quarterly, 13(2), 139-150.