Intel Corporation’s vision statement and mission statement are directly linked to the nature of the semiconductor technology business. The corporate vision statement describes the target future condition of the business. On the other hand, the corporate mission statement determines the strategic actions suited to reach the vision. In Intel’s case, the mission statement is based on what one of the company’s founders envisioned regarding the business and its nature. However, the corporate vision statement is a general statement that describes the output of Intel’s business. A few changes are needed to enhance the mission and vision. As the biggest firm in the microprocessor market, Intel can benefit from these changes to guide organizational growth.
Intel’s vision statement is strongly related to the business, but additional details are necessary. The mission statement is detailed enough to represent the company’s business and what it does in the global market for semiconductors and microprocessors.
Intel’s Vision Statement
Intel Corporation’s vision statement is, “If it is smart and connected, it is best with Intel.” This corporate vision is a general description of what the company does. The following are the main characteristics of the company’s vision statement:
- Smart and connected
- Best with Intel
The first characteristic of the corporate vision describes Intel’s organizational output. For example, smart and connected products include mobile computing devices that use the company’s processors. This feature of the vision statement defines the kinds of products that Intel aims to provide to its target market. The second characteristic of the corporate vision statement highlights the capability of the company. The phrase “best with Intel” means that the company sees itself as the most qualified and capable of providing smart and connected products.
Intel’s Mission Statement
Intel Corporation’s mission statement is, “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.” This corporate mission clearly shows what the company intends to do to strategically grow and to capture the global market. The following are the main characteristics of Intel’s mission statement:
- Power of Moore’s Law
- Smart, connected devices
- Every person on earth
The first characteristic of the corporate mission statement defines part of Intel’s strategy, based on Moore’s Law, which states that the transistor count in integrated circuit chips doubles every one to two years. This feature of the mission statement is a straightforward strategic guide for product development. On the other hand, the second characteristic of Intel’s corporate mission echoes the vision statement in determining organizational output. However, the mission statement is more specific in including “devices” in this feature. Moreover, the target market is included in Intel’s mission statement, as specified in the third characteristic. For example, based on “every person on earth,” the company targets the global market for semiconductors, microprocessors, and related computing technologies.
Intel’s Mission & Vision – Analysis & Recommendations
Intel Corporation’s vision statement lacks enough detail to satisfy conventions on how to write corporate vision statements. For example, the vision statement does not describe a future scenario that the company wants to achieve. Instead, the corporate vision merely describes what Intel can do. A recommendation is to include a description of such future scenario. For instance, Intel can improve its vision statement by adding details on what the company will be in the next 50 years, relative to the conditions of the global semiconductor and microprocessor market.
On the other hand, Intel Corporation’s mission statement satisfies conventions on writing corporate mission statements. These conventions require specific details on what the company plans to do to achieve its corporate vision. It is clear in the mission statement that Intel plans to keep enhancing its products, based on Moore’s Law, and to bring these smart and connected products to all customers worldwide. Nonetheless, a recommendation is to add details regarding business strategies necessary to achieve and maintain global industry dominance.
- Ekpe, E. O., Eneh, S. I., & Inyang, B. J. (2015). Leveraging Organizational Performance through Effective Mission Statement. International Business Research, 8(9), 135.
- Intel Corporation Form 10-K.
- King, D. L., Case, C. J., & Premo, K. M. (2014). Does Company Size Affect Mission Statement Content? Academy of Strategic Management Journal, 13(1), 21.
- Kirkpatrick, S. (2016). Build a Better Vision Statement: Extending Research with Practical Advice. Rowman & Littlefield.
- Von Dewitz, A. (2015). VAUDE: Sustainable Value Creation as a Corporate Mission Statement for Small and Medium-Sized Companies. In Sustainable Value Chain Management (pp. 261-274). Springer International.