Nike Inc. Organizational Culture Characteristics: An Analysis

Nike Inc organizational culture, corporate culture, characteristics, advantages, disadvantages, recommendations, sports shoes, footwear, case study analysis
A pair of Nike men’s sports shoes. Nike Inc.’s organizational culture promotes creativity and innovation, highlighting the role of corporate culture in the company’s global success. (Photo: Public Domain)

Nike Inc.’s organizational culture supports business resilience and capability. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among employees. Nike’s workers are given a set of instructions, rules and expectations on how to do their jobs, with consideration for their relations with customers and other employees. This approach ensures that the company maintains its corporate culture, which partly contributes to the success of the business. As one of the giants in the global athletic shoe, apparel and equipment market, Nike Inc. must continue its policies and strategies to promote an organizational culture that reinforces business resilience and competence.

Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment.

Features of Nike’s Organizational Culture

Nike’s organizational culture is centered on creativity and innovation to provide products that suit current consumer preferences. The company is known for cutting-edge sports shoes, apparel and equipment. The following main characteristics of Nike’s corporate culture sustain business and market competence:

  1. Talented
  2. Diverse
  3. Inclusive

Talented. Nike Inc. understands that talent and innovation go hand-in-hand. This feature of the organizational culture emphasizes the need to provide human resource support for product development and internal services in the corporation. As such, Nike uses training programs to maintain employee talent. The company also has coaching and mentoring programs. These approaches are based on the strategy that develops and enables leaders within the organization for Nike’s global growth. The purpose of this characteristic of Nike’s corporate culture is to sustain talent and infrastructure necessary for producing some of the world’s most popular athletic shoes, equipment and apparel.

Diverse. Diversity is continually developed in Nike’s organizational culture. The company believes that this feature of the corporate culture leads to a dynamic workforce. Diversity promotes Nike’s creativity, innovation, brand image and, consequently, competitive advantage. The company maintains diversity through HR programs, such as the Speak Up! program, which facilitates sharing of ideas among workers. This feature of the corporate culture maximizes Nike’s product development cycles, especially in creating new designs for its sports shoes, apparel and equipment.

Inclusive. Nike Inc. emphasizes inclusiveness in its organizational culture. The purpose of this cultural characteristic is to minimize barriers to employee performance. Nike’s strategy uses inclusiveness as a tool for optimal performance, diversity and talent development. The company supports this feature of the corporate culture through a team-based approach to management. In addition, Nike employs a number of programs, such as Bias to Breakthrough (a program for removing barriers to creativity) and NCourage (a set of employee networks for cultural awareness and community building). This feature of the organizational culture minimizes problems in Nike’s workforce and supports streamlining athletic shoes, apparel and equipment design and production processes.

Nike’s Organizational Culture: Advantages, Disadvantages, Recommendations

An advantage of Nike’s organizational culture is its support for new product development. The characteristics of this culture ensure that the company continues its competitive advantage in the global sports shoes, equipment and apparel market. Also, the diversity and inclusiveness features of Nike’s corporate culture help develop employee morale. However, a disadvantage is the potential reduction in managerial efficiency. The organizational culture facilitates employee involvement, although it also increases the workload of Nike’s managers. A suitable recommendation is for Nike to increase its investment in managerial personnel to balance the effects of its corporate culture.

References
  • Alvesson, M. (2016). Organizational Culture. Sage Publications Incorporated.
  • Alvesson, M., & Sveningsson, S. (2015). Changing organizational culture: Cultural change work in progress. Routledge.
  • Bedarkar, M., Pandita, D., Agarwal, R., & Saini, R. (2016). Examining the Impact of Organizational Culture on Customer Centricity in Organizations: An Analysis. Prabandhan: Indian Journal of Management9(2), 19-28.
  • Doing Business with Nike, Inc.
  • Huhtala, M., Tolvanen, A., Mauno, S., & Feldt, T. (2015). The associations between ethical organizational culture, burnout, and engagement: A multilevel study. Journal of Business and Psychology30(2), 399-414.
  • Nike Inc. Corporate Responsibility Reporting.
  • Valmohammadi, C., & Roshanzamir, S. (2015). The guidelines of improvement: Relations among organizational culture, TQM and performance. International Journal of Production Economics164, 167-178.
  • Zhu, A. Y., von Zedtwitz, M., Assimakopoulos, D., & Fernandes, K. (2016). The impact of organizational culture on Concurrent Engineering, Design-for-Safety, and product safety performance. International Journal of Production Economics176, 69-81.
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