Sony Corporation is a major firm in the electronics, gaming, entertainment, and financial services markets. The company has the necessary strengths to continue succeeding, based on its SWOT analysis. The SWOT Analysis model is a managerial tool for determining the internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats) affecting the business. A SWOT analysis of Sony reveals a number of global market issues that could reduce business performance. Addressing these issues is crucial to the long-term viability of the company. Sony must strengthen itself to overcome these challenges.
This SWOT analysis of Sony Corporation identifies key challenges that potentially limit the company’s global growth and expansion. Maximizing the market performance of Sony products requires solutions that adequately address the issues outlined in this SWOT analysis.
Sony’s Strengths (Internal Strategic Factors)
Sony’s business strengths are outlined in this aspect of the SWOT analysis. Strengths are internal strategic factors that support business growth and profitability. The following strengths contribute to profitability in Sony’s case:
- Strong brand
- Diversified business
- Popular profitable products
Sony Corporation has one of the strongest brands in the markets where it operates. A strong brand enables the business to easily attract customers to new products and current offerings. In addition, Sony has a diversified business. For example, the company has electronics and gaming products, as well as financial services and entertainment products. This diversification limits market-based risks and improves the stability of Sony’s business. On the other hand, the company benefits from its popular profitable products, such as the PlayStation. This is one of Sony’s strengths because it ensures profits despite competitive rivalry. Based on this aspect of the SWOT analysis, strengths ensure continuing business success. Still, Sony must improve these strengths to remain effective against competitors.
Sony’s Weaknesses (Internal Strategic Factors)
This aspect of the SWOT analysis identifies Sony’s weaknesses or the internal strategic factors that limit or reduce the company’s performance. Weaknesses create barriers to business growth. Sony’s weaknesses are as follows:
- Lack of dominant mobile devices
- Vulnerability of databases and networks
- Imitability of some products
The lack of dominant mobile devices is a major weakness in Sony’s business. The company’s devices are low performers in the market, compared to those from companies like Samsung and Apple (Read: SWOT Analysis of Apple, Inc.). Also, with increasing reliance on online services, Sony’s must solve the vulnerability of its databases and networks. This factor is a weakness because it is a concern for the business and its customers in terms of data security. Another one of Sony’s weaknesses is the imitability of some of its products. For example, competitors can imitate the company’s cameras and home theater equipment. In this aspect of the SWOT analysis of Sony Corporation, weaknesses pose significant barriers to growth. Addressing these weaknesses can increase the company’s competitiveness and profitability.
Opportunities for Sony Corporation (External Strategic Factors)
Sony has opportunities to further grow its business, as shown in this aspect of the SWOT analysis. Opportunities are external strategic factors that can boost business growth and profits. In this case, Sony has the following opportunities in the electronics, gaming, entertainment, and financial services markets:
- Further business diversification
- New product development
- Rapid innovation
Further business diversification can increase Sony’s growth. For example, building on its current competencies, the company can explore opportunities in related industries. In addition, Sony has the opportunity to develop new products to create new income streams. Furthermore, rapid innovation can boost the company’s competitive advantage, especially when considering the high level of competitive rivalry in the industry. This aspect of the SWOT analysis shows that the company faces opportunities to raise its profitability in current and new industries.
Threats Facing Sony Corporation (External Strategic Factors)
Sony must overcome and solve threats to its electronics, gaming, entertainment, and financial services businesses. Threats are external strategic factors that potentially bring down business performance. Sony faces the following threats in its external environment:
- Cyber attacks
- Software piracy
Cyber attacks are a major threat against Sony, especially because the company is increasing its reliance on online databases and networks. Competitive rivalry is also a threat that concerns the business, as other firms are aggressive in markets worldwide (Read: Sony’s Five Forces Analysis). Software piracy presents challenges in terms of maintaining profitability. For example, imitation can decrease revenues from Sony’s gaming and related products. Thus, it is essential for the company to develop solutions to protect its software products. As emphasized in this aspect of the SWOT analysis of Sony, measures must be implemented to prevent or mitigate the effects of threats to the business.
Sony’s SWOT Analysis – Recommendations
There are a number of key issues shown in this SWOT analysis of Sony Corporation. The lack of dominant mobile devices is a significant weakness. While the company already offers mobile devices, a recommendation is to apply aggressive marketing and further enhancement of these products to help grow the business. These actions are significant, especially when considering high profit potential in the global mobile devices market. Also, Sony must address the vulnerability of its databases and networks, whose security is a determinant of customer satisfaction. A recommendation is that the company must apply continuous improvement to keep such security abreast of current technologies. This recommendation also addresses the threat of cyber attacks. In addition, it is recommended that Sony must implement rapid innovation alongside new product development to expand the business. For example, rapid innovation can increase the company’s market share and potential profits in the mobile devices market. This SWOT analysis indicates a number of steps that Sony can take to overcome its weaknesses and address the most significant threats in the electronics, gaming, entertainment, and financial services markets.
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