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Articles by: Roberta Greenspan

Toyota’s Mission Statement & Vision Statement: An Analysis

Toyota’s mission statement and vision statement guide the company’s global success trajectory. Founded in 1937, the firm is now one …

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Starbucks’ Marketing Mix: 4P Analysis

Starbucks’ marketing mix (4Ps) supports leadership in the global coffeehouse chain industry. This marketing mix identifies components of the coffee …

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Starbucks Five Forces Analysis & Recommendations (Porter’s Model)

This Five Forces analysis of Starbucks Corporation, using Porter’s model, illustrates business effectiveness in strategically managing the impacts of the …

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Apple’s Marketing Mix: 4P Analysis

Apple’s marketing mix (4P) aligns with marketing strategies for the global market. This marketing mix implements marketing plans to target …

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Google’s (Alphabet’s) Marketing Mix: 4P Analysis

Google’s (Alphabet’s) marketing mix (4Ps) is a major factor in reaching customers in the global market. Founded in 1998, the …

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Walmart’s Inventory Management

Walmart Inc.’s inventory management is one of the biggest contributors to the success of the multinational retail business. Considering the …

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Walmart Five Forces Analysis & Recommendations (Porter’s Model)

Walmart Inc. competes with Costco, Home Depot, Amazon and its subsidiary, Whole Foods, and many other retailers. The variety of …

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