Google (Alphabet) HRM: Recruitment, Selection, Retention

Google Alphabet HRM, recruitment sources, methods, selection process, employee retention, information technology business case study analysis
A Google signage in Mountain View, California. Google’s (Alphabet’s) human resource management combines different approaches for recruitment, selection, and retention to fulfill human resource needs in the information technology business organization. (Photo: Public Domain)

Google’s (Alphabet’s) success is based on its high-quality human resources. The competitive qualities of the company’s employees include smartness and excellence. The information technology company’s human resource management also includes carefully selected strategies, methods, and techniques for recruitment and selection, and for the retention of high-quality workers. Recruitment practices, selection processes, and retention programs ensure an adequate workforce and retain excellent employees, who are the foundation of the business strengths noted in the SWOT analysis of Google (Alphabet). These programs also attract employees to the firm. The company is now one of the best places to work. Such popularity and positive perception indicate the success of Alphabet’s human resource management in recruitment, selection, and employee retention.

This article is part of a series on Google’s (Alphabet’s) human resource management:

  1. Google (Alphabet) HRM: HR Planning, Job Analysis & Design
  2. Google (Alphabet) HRM: Recruitment, Selection, Retention
  3. Google (Alphabet) HRM: Training, Performance Management
  4. Google (Alphabet) HRM: Compensation, Career Development

Google’s (Alphabet’s) Recruitment Practices

Sources. Google’s human resource management uses a mixture of internal and external recruitment sources to maintain the adequacy of its human resources. The company uses promotions, transfers, and trainees/interns as the main internal recruitment sources for HR needs. On the other hand, the external recruitment sources at Google include educational institutions and respondents to job advertisements. Most of these ads are available through the Careers section of Google’s website. Through these recruitment sources, the company facilitates a continuous influx of qualified workers, while matching these employees’ capabilities with human resource needs.

Methods. Considering the combination of internal and external recruitment sources, Google uses indirect methods and direct methods of recruitment. The indirect methods are more significant to the company. These indirect methods include advertisements on the company’s website. However, Alphabet’s human resource management also uses direct methods in the form of contacts with potential interns and future employees through academic institutions. This combination of direct and indirect recruitment methods is aligned with the mixture of internal and external recruitment sources to satisfy Google’s human resource requirements.

Selection Process at Google (Alphabet)

The most significant criteria used in Google’s human resource management for the selection of applicants are smartness, creativity, drive for excellence, and alignment with the organization. The company does not use work experience as the main criterion for selection. These criteria are based on the goal of maximizing innovation to support Google’s (Alphabet’s) generic competitive strategy and intensive growth strategies. For instance, the company’s human resource selection provides HR support for software engineering, hardware design, and consumer electronics marketing.

There are different processes used for the selection of applicants at Google. However, in general, the company’s selection process involves background checks, preliminary screening, on-the-job tests, and interviews. Google’s human resource management uses different procedures and steps for the various positions in the organization. For instance, on-the-job tests are generally used for positions that are more frequently filled through absorption of interns and trainees.

Retention Programs for Alphabet (Google) Employees

Compensation packages are the main HRM tool that the business uses for retaining high-quality human resources to fulfill the strategies and goals set in Alphabet’s (Google’s) corporate mission statement and corporate vision statement. The company’s compensation packages are competitive and above average. For example, Google provides high salaries and wages. In addition, employees get free meals and other incentives and benefits. The typical design of the company’s offices emphasizes fun and creativity, which attract and retain creative and innovative workers. Alphabet’s human resource management uses coaching and mentoring to retain and develop employees with leadership potential.