Toyota Motor Corporation’s organizational structure reflects an organizational design that empowers multinational business operations and competitive advantages. As one of the world’s leading automobile manufacturers, Toyota employs its organizational structure to support business goals and strategic direction. This business structure is also linked to the traditional corporate structures used in Japanese businesses. Actual effectiveness in maintaining a strong global presence shows the business ability to use the company structure for optimal efficiency and capacity utilization, equating to the success of Toyota’s operations management. This organizational structure is a contributor to the automaker’s success in the global market.
Toyota Motor Corporation’s organizational structure defines the patterns or arrangements in the firm’s resources and processes. This corporate structure facilitates the business competencies and strengths noted in the SWOT analysis of Toyota. These competencies provide advantages over competitors, such as Tesla, Ford, General Motors, and Nissan.
Features of Toyota’s Organizational Structure
Toyota currently has a divisional organizational structure. This business structure is a result of significant changes that started in 2013. These changes were seen as a response to the safety issues and corresponding product recalls that started in 2009. In the old company structure, Toyota had a strong centralized global hierarchy that was more like a spoke-and-wheel structure. The company’s headquarters in Japan made all the major decisions. Individual business units had limited communication with each other, and all communications had to go through the headquarters. However, this old corporate structure was widely criticized for slow response times to address safety issues. As a result of the reorganization that was implemented, Toyota’s organizational structure now has the following main characteristics:
- Global hierarchy
- Geographic divisions
- Product-based divisions
Global Hierarchy. Toyota still maintains its global hierarchy despite its reorganization. However, in the current organizational structure, the company has increased the decision-making power of regional heads and business unit heads. Decision-making processes have become less centralized. Nonetheless, all business unit heads report to the firm’s global headquarters in Japan. This hierarchy in the global corporate structure facilitates the dissemination of strategic decisions and objectives for realizing Toyota’s mission statement and vision statement.
Geographic Divisions. Toyota’s current organizational structure has eight regional divisions: (1) Japan, (2) North America, (3) Europe, (4) East Asia and Oceania, (5) China, (6) Asia and Middle East, (7) Africa, and (8) Latin America and Caribbean. Each regional head reports to the company’s headquarters. Through these regional divisions, the organizational structure enables the automaker to improve products and services according to regional market conditions. Also, Toyota’s marketing mix (4P) involves strategies and tactics based on car types, market demand, and customer preferences in local and regional markets. This geographic approach in the corporate structure allows the company to match its marketing strategies to the actual opportunities in automobile markets around the world.
Product-based Divisions. Another feature of Toyota’s organizational structure is the set of product-based divisions. The company has four of these divisions: (a) Lexus International, (b) Regional division for operations in North America, Europe, and Japan, (c) Regional division for operations in all other regions, and (d) Unit Center, which is responsible for engine, transmission, and related operations. This characteristic of Toyota’s organizational structure supports the development of brands and product lines. Toyota’s generic competitive strategy and intensive growth strategies are translated through these divisions. Thus, the corporate structure facilitates business competitiveness and growth through product development and innovation.
Implications of Toyota’s Corporate Structure & Organizational Design
Toyota’s organizational structure provides a greater degree of flexibility compared to the old centralized hierarchical company structure. With its current organizational design and business structure, the company is now more capable of responding to regional market conditions. This flexibility empowers Toyota to speedily respond to issues and to provide higher-quality automotive products. However, the increased decision-making power of regional heads has reduced headquarters’ control over the global organization. Still, this organizational structure facilitates business resilience and growth in the automotive industry.
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- U.S. Department of Commerce – International Trade Administration – Automotive Industry.
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