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Articles by: Victoria Martin

Customer Experience for Brick-and-Mortar Success in the E-Commerce Age

The e-commerce age comes with the decline of many brick-and-mortar businesses, especially in the retail industry. This downward trend is …

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Samsung SWOT Analysis & Recommendations

Samsung is a technology conglomerate popularly known for its consumer electronics products, which in this SWOT analysis relate to business …

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Samsung’s Generic Competitive Strategy & Intensive Growth Strategies

Samsung’s generic strategy and intensive growth strategies continue to push for technological innovation as a critical factor for competitive advantage. …

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Samsung’s Mission Statement & Vision Statement (An Analysis)

Samsung is a technology conglomerate whose corporate mission and vision statements focus on innovation for global societal improvement through technological …

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