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Articles by: Leonard Evans

Visa’s Mission Statement, Vision Statement & Purpose (Business Analysis)

Visa’s mission, vision, and purpose direct the business in the global payment card services industry. The company’s mission statement and …

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Aldi’s Sustainability, Stakeholders, CSR & ESG Programs

Aldi’s retail business success depends on support from stakeholders, especially workers and consumers, who determine the company’s sales figures. Aldi’s …

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Aldi’s Marketing Mix (4P) Analysis

Aldi’s marketing mix (4Ps) focuses on low prices and a mixture of promotional tactics for competitive products that draw buyers …

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Aldi PESTEL/PESTLE Analysis & Recommendations

In this PESTLE/PESTEL analysis of Aldi, the business opportunities and threats in the retail industry environment are discussed with consideration …

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Aldi Five Forces Analysis & Recommendations (Porter’s Model)

Aldi and its competitive environment are evaluated in this Five Forces analysis using Porter’s model. Michael Porter’s Five Forces analysis …

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Samsung’s Marketing Mix: 4P Analysis

Samsung employs a marketing mix (4Ps) that combines strategies and tactics for reaching target customers through traditional and online channels. …

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Samsung’s Stakeholders & Corporate Social Responsibility, ESG

Samsung has a multi-pronged corporate social responsibility (CSR) and environmental, social, and governance (ESG) strategy. This strategy puts emphasis on …

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Southwest Airlines’ Generic Competitive Strategy, Growth Strategies

Southwest Airlines’ generic competitive strategy (Porter’s model) ensures product/service attractiveness and competitive advantages for successfully implementing intensive strategies for growth …

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Southwest Airlines’ Mission Statement, Vision Statement & Purpose

Southwest Airlines’ industry position as the leading low-cost commercial aviation company is a result of following a mission statement and …

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Samsung’s Organizational Culture & Its Characteristics (An Analysis)

Samsung’s organizational culture (work culture) focuses on achieving a high degree of technological innovation involving human resource development strategies. In …

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Samsung’s Organizational Structure & Its Characteristics (An Analysis)

Samsung’s organizational structure (corporate structure) is designed to promote technological innovation throughout the multinational enterprise. Technological innovation is at the …

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