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Articles by: Leonard Evans

Southwest Airlines Generic Strategy, Intensive Growth Strategies & Competitive Advantage

Southwest Airlines Co.’s generic strategy for competitive advantage (Porter’s model) ensures product/service attractiveness for successfully implementing intensive strategies for growth …

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Southwest Airlines Co.’s Mission Statement & Vision Statement (An Analysis)

Southwest Airlines Co.’s industry position as the leading low-cost commercial aviation company is a result of following a mission statement …

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Samsung’s Organizational Culture & Its Characteristics (An Analysis)

Samsung’s corporate culture focuses on achieving a high degree of technological innovation involving human resource development strategies. In theory, a …

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Samsung’s Organizational Structure & Its Characteristics (An Analysis)

Samsung’s organizational structure is designed to promote technological innovation throughout the enterprise. Technological innovation is at the heart of the …

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