Google’s mission statement and vision statement reflect the powerful position of this company in terms of what it wants to achieve. Founded in 1998, the company has been following its mission statement and vision statement, leading to its current position as one of the most valuable brands in the world. Google’s mission statement defines the strategies of the business, such as the development of new products. In a similar way, the company’s vision statement pushes the organization to achieve new heights, such as through rapid innovation. The success of Google is directly connected to the efforts of the company to fulfill its mission statement and vision statement.
Google follows its vision statement and mission statement through its generic strategy and intensive growth strategies. These statements are used as basis for the company’s strategic choices.
Google’s Vision Statement
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business is a direct manifestation of this vision statement. For instance, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
Google’s vision statement has three variables, namely, world’s information, accessibility, and one click. The firm fulfills the world’s information component of the vision statement by crawling webpages. The company maintains databases containing indexes of these websites. Google fulfills the accessibility component by offering its search engine services to everyone around the world. The one click component of the vision statement refers to easy access to information. The firm fulfills this component by offering innovative products, such as the easy-to-use Google Search. Thus, the company effectively follows its vision statement.
Google’s Mission Statement
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” Ever since its beginnings, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
Google’s mission statement is parallel to the company’s vision statement. The mission statement has four variables, namely, world’s information, organization, universal accessibility, and usefulness. As noted, the firm fulfills the world’s information component by crawling webpages. The company organizes the information through its proprietary algorithms or programs. Google also fulfills the universal accessibility component of its mission statement by offering its services worldwide. Such processing and organizing of information also makes search results useful. Therefore, Google effectively follows its mission statement.
Strategic Analysis and Recommendation for Google
Google follows its mission statement and vision statement. The company is known for effective products, like Google Search, that satisfy the specifics of the firm’s vision statement and mission statement. The company’s leadership in the market satisfies the universal accessibility component of the mission statement by making Google’s products widely used. Innovative strategies contribute to the company’s capacity to maintain its leadership in the industry. This leading position empowers Google to continue following its mission statement and vision statement.
It is recommended that Google should modify its vision statement and mission statement in accordance to the wide variety of products the company currently offers. The company now offers new products, such as Google Fiber and Google Glass. However, the company’s and vision statement and mission statement remain the same. Thus, the adjustment should reflect the current diversification of Google products. Ideally, the vision statement should depict the future condition of the company, with consideration for its diversified business. In relation, the mission statement should indicate Google’s aims in terms of such diversification.
- Amabile, T. (2012). To Give Your Employees Meaning, Start With Mission. Harvard Business School.
- Google Inc. (2014). Google Inc. Form 10-K, 2014.
- Google Inc. (2015). Company – Google.
- Holland, K. (2007). In Mission Statements, Bizspeak and Bromides. The New York Times.
- Kirkpatrick, S. A., Wofford, J. C., & Baum, J. R. (2002). Measuring motive imagery contained in the vision statement. The Leadership Quarterly, 13(2), 139-150.
- Kotter, J. (2013). Your Company Vision: If It’s Complicated, It Shouldn’t Be. Forbes.
- Lagace, M. (2003). Guiding Growth: How Vision Keeps Companies on Course. Harvard Business School.
- Williams, L. S. (2008). The mission statement A corporate reporting tool with a past, present, and future. Journal of Business Communication, 45(2), 94-119.